Cruise Lines International Association (CLIA) is the world's largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA represents the interests of cruise lines and travel agents before regulatory and legislative policy makers. CLIA is also engaged in travel agent training, research and marketing communications to promote the value and desirability of cruise holiday vacations with thousands of travel agency and travel agent members.
CLIA North America is comprised of 26 cruise lines and 10,500 travel agencies representing more than 35,000 individual travel agents. In addition, more than 120 of the most innovative suppliers of goods and services to the cruise industry make up CLIA’s Executive Partner Program.
CLIA’s primary roles are to: